com.municatie.com

New comhumanication

The Dutch weblog "Creative Facts" has changed its name: CF . Apart from the "new"  name some other changes will be there:

• Less is more: Less postings, but more quality (more focus on background, reasoning and cause of certain developments)
• Focus on "New communication" like the company Accompani . (the website will be launched in January 2006) > "How to conquer a heart"

The weblog continues: "Process and experience are the central focus" instead of pictures & texts. I guess that's true: process and experience are more important, but most important: is the heart or the user, the reader, the client, the consumer, not the process nor the experience.

So I would prefer: New communication = Comhumanication.

Monoblogue or Diablogue?

Does a blog stimulate "two way communication", does it improve the dialogue between people? Or can we consider a weblogs as just a personal diary which helps the writer publish his or hers frustrations, experiences, thoughts and ideas.

More and more companies are using weblogs these days to increase communication between their company and their (potential) customers. What about the internal communication. Can a weblog improve internal communications? When the CEO is blogging on the intranet, does that help bridging the gap between vision and operation? Does it help employees understand the management and visa versa?

A weblog could help, but it is definitely not the final solution to a much broader challenge. It has to do with trust, transparency, culture and structure of the organization.

CM Pros Benelux Community

Today I started blogging on the new weblog of the CM Pros Benelux Community. I want to try to start a discussion on the difference between a traditional cm tool and new web 2.0 tools like blogs and wiki's. Or shouldn't the tool matter?

Identity 2.0 and Frans

 

Today I talked with Frans van der Reep  he is senior strategist at KPN and professor at the INHOLLAND University. We talked about the possibilities of teaching on e-business and new media strategy and creating a new " dutch school". Frans has just written a book called "Ondernemen aan de Maas" he is a very inspiring person and I immediately ordered the book. We talked about the different identities people have. In each identity people have contact or use new media. It is up to us (new media, communication experts) to help them in all these different identities to get a seamless user experience. To combine information and applications of these different identities. We can use the new trend Frans describes: A lot of new development is moving towards more bottom up and "demand pull" (peoples demand as a starting point) instead of the more Web 1.0 kind of philosophy:A top down "offer (push) focus".

We also agreed on the fact that we must put the human in the centre. Frans thinks "librarians" and "cultural anthropologist" will be the competences we will need more and more in the near future. These sciences will help us create taxonomies and figure out  communication patterns within cultures and among groups. Next year we will create a new presentation for the students of the HAN University  were I'm teaching.

Its all about the sender?

Shel Israel & Robert Scoble have written a book called "Naked Conversations". It was an unique experiment were they talked about the process of writing the book. I haven't read the book (it is not released yet), but I guess it is all about "how blogging has changed the rules of communication and competition". 
In 2005 and 2006 a huge ammount of books will be released all about: weblogging and business. Most of these books will talk about weblogging from a sender point of view. Why can't we change the perspective? Why must we (i've just started blogging in 2003) always talk about the sender and the technique of blogging? Why not take a look at the readers of all these blogs and listen to their needs?

Big Business Has a P.R. Problem

The New York Times is reporting on the "trustworthy-ness" of the big companies and their CEO's.
"Only 2 percent checked off "very trustworthy" to describe the chief executives of very large companies, down from 3 percent last year. And only 9 percent said they had full trust in financial services institutions, down from 14 percent last year." (NY Times, December 2005)
Bush was one of the most trustworthy people. So what does that tell us about the people who were interviewed. :)
Maybe companies could listen more to the consumers, starting with the bloggers. 50% of all bloggers is writing at least once a week about a company. Only 21% had talked wit a PR person of that company and only 16% had personal contact. Most of the time its default press releases. These were some of the results of a research done by Technorati.
I will keep saying and writing that companies and organizations must put their customers or audiences central. Start with them, listen to your customers and try to communicate to earn back the trust. Weblogs are not the only sollution, they can help and so do other interactive communication tools.

Veroniritant

Het is waarschijnlijk al de hele maand bezig, maar ik ben net terug uit Egypte en zie het nu pas. Op Veronica staat de hele tijd rechtsboven in de hoek een televisie met een koptelefoon: de muziekmaand is begonnen. Volgens Veronica was de muziekmaand vorig jaar een groot succes. Prima, maar gooi dat logo ajb van de zender af.
In Enschede hebben ze trouwens ook een muziekmaand. Maar die is in een andere maand...

Goal of this blog

In this weblog i would like to talk about communication and the most important thing in communication: the reciever of information. The listener, the reader, the client, the consumer, the user...