com.municatie.com

New comhumanication

The Dutch weblog "Creative Facts" has changed its name: CF . Apart from the "new"  name some other changes will be there:

• Less is more: Less postings, but more quality (more focus on background, reasoning and cause of certain developments)
• Focus on "New communication" like the company Accompani . (the website will be launched in January 2006) > "How to conquer a heart"

The weblog continues: "Process and experience are the central focus" instead of pictures & texts. I guess that's true: process and experience are more important, but most important: is the heart or the user, the reader, the client, the consumer, not the process nor the experience.

So I would prefer: New communication = Comhumanication.

Big Business Has a P.R. Problem

The New York Times is reporting on the "trustworthy-ness" of the big companies and their CEO's.
"Only 2 percent checked off "very trustworthy" to describe the chief executives of very large companies, down from 3 percent last year. And only 9 percent said they had full trust in financial services institutions, down from 14 percent last year." (NY Times, December 2005)
Bush was one of the most trustworthy people. So what does that tell us about the people who were interviewed. :)
Maybe companies could listen more to the consumers, starting with the bloggers. 50% of all bloggers is writing at least once a week about a company. Only 21% had talked wit a PR person of that company and only 16% had personal contact. Most of the time its default press releases. These were some of the results of a research done by Technorati.
I will keep saying and writing that companies and organizations must put their customers or audiences central. Start with them, listen to your customers and try to communicate to earn back the trust. Weblogs are not the only sollution, they can help and so do other interactive communication tools.